Fido
Fido Solutions Inc. is a Canadian mobile network operator owned by Rogers Communications. Its "At your side" tagline conveys that this brand is reliable and customer-focused, using a quirky and witty tone of voice while engaging with its users.
#BeDataConfident
Fido wants users to know they can count on its data services without stressing over exceeding their limits. Our task was to come up with a new campaign tagline and a plan to execute the same.
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Fido's Summer Promo
Radio spot
Toronto Airport Billboards
Toronto welcomes hundreds of new faces every single day! Imagine catching their eye right when they land. We've done exactly that.
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International Day of Pink
The day is celebrated by wearing pink and standing up against all forms of hate and bullying. Fido showed its support by going beyond its brand colors and making a new post that was purely pink.
Lesbian Visibility Day
Fido supports inclusivity by proudly displaying solidarity. The brand wanted to show its support on Lesbian Visibility Day and encourage people to come out.
April Fool's Day
The worst fear? Running over your mobile data limits. On April fool's day, we did a prank with all our users, cuz a little fun never hurts.
Spring special OOH and Digital Ads
We got a chance to promote the brand's spring offer at one of the most celebrated center in the city of Toronto, Dundas Square.
